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The government announced that food containing high amounts of fat, salt or sugar will be restricted'removed from promotions in shops and supermarkets. These goods will be removed from end of aisles and inside front entrances.(I agree with this bit)
Kellogs took the government to court claiming that when milk was added to say their cornflakes this would reduce the sugar content but the Court Justice ruled in favour of the Government.
Kellogs argued that other products like donuts and chocolate spreads were not included and it was unfair.
This new system was to be introduced in October but has been delayed due to the rising costs of all foods.
I have always looked at the sugar content of cereals and cereal bars as I have a type 1 Diabetic daughter. Some of the products do have very high sugar levels which may surprise some people as many do think all cereals are healthy.
However, how many other products are high in fat, sugar and salt? Hundreds, so the promotions in stores will be far fewer. I happen to like a well known brand of crunchy nut cornflakes and do only buy it when on offer as its expensive. I dont eat it everyday and dont eat much else that contains a lot of sugar. But I wont buy the item at full price so I wont buy that item anymore!
I'm not sure how the shops can afford to do this. promotions sell more, so more profit and also helps the customer save some money.
What about all the biscuits and crisps then?
I once bought some vegan sausages only to look at the packet and find there was more fat than meat ones!! What looks an healthy option especially cereal bars are not that healthy when you look at the sugar, fat etc.
Im all for removing sweets etc from tills as parents wouldnt then be forced into buying them. Out of sight, out of mind.
Im just not sure how the whole thing can be implemented. I think it's too complicated as too many items to be considered and money lost on promotions will be at a cost to the shop and the public.
Also if this means only the healthy option products will be on promotion, then most of the time these products are more expensive anyway and people wont buy them.
Anyone else have an opinion on this idea?
Florence in the hebrides
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I think the Government has more important things to deal with, rather than this!
There are many names for sugar, (56 below).
Manufacturers will just use an alternative name, so no-one will know what is going on. This could endanger some people.
When people are having trouble buying ever-more expensive food, for the Government to then attempt to dictate the amount of sugar and fat they can eat, not only shows a lack of empathy and understanding of how the 'normal' person survives, it's just plain stupid!
The Most Common Names for Sugar
(Excluding artificial sweeteners and sugar substitutes)
Basic Simple Sugars (monosaccharides and disaccharides):
Dextrose
Fructose
Galactose
Glucose
Lactose
Maltose
Sucrose
Solid or Granulated Sugars:
Beet sugar
Brown sugar
Cane juice crystals
Cane sugar
Castor sugar
Coconut sugar
Confectioner's sugar (aka, powdered sugar)
Corn syrup solids
Crystalline fructose
Date sugar
Demerara sugar
Dextrin
Diastatic malt
Ethyl maltol
Florida crystals
Golden sugar
Glucose syrup solids
Grape sugar
Icing sugar
Maltodextrin
Muscovado sugar
Panela sugar
Raw sugar
Sugar (granulated or table)
Sucanat
Turbinado sugar
Yellow sugar
Liquid or Syrup Sugars:
Agave Nectar/Syrup
Barley malt
Blackstrap molasses
Brown rice syrup
Buttered sugar/buttercream
Caramel
Carob syrup
Corn syrup
Evaporated cane juice
Fruit juice
Fruit juice concentrate
Golden syrup
High-Fructose Corn Syrup (HFCS)
Honey
Invert sugar
Malt syrup
Maple syrup
Molasses
Rice syrup
Refiner's syrup
Sorghum syrup
Treacle
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Isn't it only some of their cereals? Won't basic ones like Cornflakes and Rice Krispies still be on the front displays.
I don't buy the sugary ones. Only ever really got to eat them when I was a child if someone bought a variety pack. Then there would be a 'fight' to see who got the ones like Frosties.
We now tend to buy certain own brand cornflakes & krispies because of the gluten. OH does complain they are not as sweet as Kellogs (which he has not had for an awful long time).
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When I had cereal, as a child, I put sugar on it! :-S :-S
Now, I really don't like cereals, and have 'healthy' crumpets and marmite for breakfast.:-D
I suspect the 'slice' of butter between the crumpet and marmite isn't too healthy, though :-(
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No its all foods. Its on BBC news under business section:
Kellogs loses court case over sugary cereal supermarket offers.
The whole article from last year is Promoting H F S S (High fat, sugar & salt) products restricted from Oct 2022
https//www.igd.com/articles
It is not just cereals but Kellogs went to court over their products.
I agree Maggie. I know obesity amongst children is bad but the Government does have far more important things to be dealing with. It is also the responsibility of the parents to keep a check on what their children are eating.
By restricting items for promotion, this will have an effect on an awful lot of people!
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Yes, when I was young, we always put sugar on our cereal like Rice Crispies as they were not very sweet! I also have crumpets and marmite sometimes...although i cant eat butter, it makes me sick.
So my cereal is about £4 for a small box so when its half price I buy it and make it last.
I'm thinking, there wont be too many promotions at all will there at this rate? Who comes up with these ideas?
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We don't buy the sugared cereal but used to buy ones like Shreddies and Weetabix for the grandchildren but they never put sugar on there cereal either. OH and I both have porridge sometimes .I do think that telling people what they shouldn't eat doesn't work.
Will they do the same with things like low fat yoghurts as they can have large amounts of sugar in and a lot of people think that all yoghurts are very healthy but they are not.
Surely if the company reduces the sugar etc. in the products it would be better.
Trouble is people get used to sweetness and salty flavours very quickly.. Look how much salt and butter tv chefs use.
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A crumpet is not worth eating unless it has lashings of butter and msrmite ;-)
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